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The broadband
lifecycle: demand analysis and pre-planning
Much too
often broadband initiatives that should be successful end up falling
flat – for a myriad reasons. Perhaps they do not get off the ground
because of a lack of vision, planning, or leadership.
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Many fail during the strategy and build-out process as they lack
focus and/or sufficient investment of time, energy, and
resources. Some initiatives may have been successful building
the network but fail because they are simply taking a “we built
it – you use it” approach and not driving applications and
adoption. And even the most successful broadband projects, with
ample utilization and economic and social impact can be
perceived as a failure if the outcomes are not measured and
reported.
It is for all of these reasons that SNG encourages its customers
(and all broadband project managers for that matter!) to design
and run their broadband initiative with "one eye on the
Broadband Lifecycle." |
Welcome to the relaunch of our newsletter
Why
Bandwidth? Well, for many reasons – not the least of
which being that the amount of bandwidth your broadband network
provides is key to the economic and social advancement your
broadband “platform for innovation” will deliver your community.
Additionally, Bandwidth is exactly what SNG brings its
clients: extra capacity to make sure your community’s initiative
is successful. Whether you use SNG for readiness assessments,
benchmarking, strategy, or tracking – we provide you with the
resources to help ensure your project has the best chance to be
a transformational force for your community.
Bandwidth is also what this newsletter will provide you.
Every month, we’ll examine the industry’s major issues and
trends, bringing context and breaking it down for you to quickly
understand how it impacts your efforts.
Thank you for your continued support, if you have feedback or
topic requests, email us at
bandwidth@sngroup.com.
Michael Curri
President, Strategic Networks Group |
In this
issue of Bandwidth, and the next two, we will be taking a look at
2 of the 6 steps of the Broadband Lifecycle. In this issue: step
1 (identifying gaps, needs, and demand) and step 2 (pre-planning and
assessment).
Please click here to read the full article on our blog, and share your
comments.
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How to invest
wisely - 4 key guidelines
 Now
that you have funding, how can you make sure that your project
lives up to the promise that got it funded in the first place?
Hundreds of broadband projects are being funded in 2010 – be it
from Stimulus or some other funding source – but how many will
truly become a community asset that drives economic and social
benefits?
Key to making sure your project will have a return on investment
with quantifiable outcomes starts with these four guidelines:
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Don't focus
on engineering: it's all about awareness and adoption;
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Use data to
drive decisions before, during, and after the project;
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Create a "platform
for innovation": investing in broadband is NOT just
about the financials;
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Frame the
benefits, measure them, and promote.
Please click here to read the full article on our blog, and share your
comments.
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We hope
this content makes sense to you. We are always interested in your
feedback. Please don't hesitate to get in touch!
Michael Curri
Founder/President
mcurri@sngroup.com |
Strategic Networks Group
800 W. St Clair Avenue
Cleveland OH 44113
1300 Richmond Road,
Ottawa, K2B 8L2 Canada
+1.888.815.2SNG (2764)
info@sngroup.com |
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