Pre-Impact & Market Analytics

Challenge: The challenge for the stakeholders and decision-makers in launching a publicly-funded or -supported broadband network is that they have had little ‘hard’ evidence on the effects of broadband and the resulting economic impacts and dollar values from their investments.

Solution: Using our proprietary data collection and analysis tool, we will create the market intelligence you require, on the demand for broadband within a target geographical and market segment, we will assess its perceived value and project the future economic impact of the investment. We will provide the projected broadband access in the community area, and project the expected effects of the broadband network on organizations in the area (based on our prior experience and relevant existing data) - providing unbiased analysis of the economic impacts to be anticipated. Download a factsheet

Impact Analytics

Challenge: Insights on the uses and demand for e-solutions drive the value of broadband for a community or region. Individual subscribers (businesses, organizations and households) will see the value of broadband connectivity once they understand the value from using Internet-enabled applications (i.e. e-solutions). Obtaining such information, or market analytics, is critical for sustainable and profitable broadband networks

How we help: Focusing on e-solutions usage (i.e. the uses and applications of broadband) we can provide important market research to organizations such as broadband network and service providers, community broadband networks, municipal utilities, etc.

By quantifying current and potential demand for broadband and e-solutions enables service providers to increase service uptake and increase customer satisfaction from their broadband service – this increases user value, creating more customers and “stickier” customers.

Market intelligence provided through e-Solutions Benchmarking equips service providers with the information on usage and benefits from broadband which they need to develop strategies to addressing gaps and opportunities. Specific examples of e-solutions success stories can be used to educate and enlighten similar broadband users to increasing the value they derive from their service.

See some examples:

• Internet cost summary: conducted in Akron and Summit County, Ohio as an example of the market analytics that SNG can conduct and customize to your needs. Read the report

• Broadband e-Solutions Transformative (BEST) Practices for an example on how this market analytics can be applied to local sectors – in this case manufacturing in Akron and Summit County, Ohio. Read the summary card

Community broadband planning & procurement

Challenge: You understand the value of broadband for your community’s ongoing vitality and economic development. You have a broadband strategy with committed funding and resources – now it is time to make it happen. What solutions are cost-effective and make sense for the businesses and organizations in your community – not just for now, but for future growth as well? How do you implement your broadband strategy to optimize the desired economic benefits and achieve financial sustainability?

How we help: We will tailor your Broadband Plan for your community and work with you every step of the way, from developing your market profile through to community engagement, leading up to broadband implementation. We have experience in developing effective partnerships working with service providers and with all levels of government. Download a factsheet

Evaluation & Adoption Analytics

Challenge: Beyond accountability, the intelligence derived from how broadband is being used and user benefits can inform strategic plans that stimulate service uptake and e-business applications. Informed strategies that further leverage the broadband investment reinforce network sustainability and increased economic impact.

How we help: The methodology and process deployed are similar to those deployed for Pre-Impact, with more time spent to “reconstruct” the economic context of the region prior to the network deployment, done through a larger number of interviews with stakeholders, and extensive econometrics analysis to assess the incremental value-added attributable to the broadband investment through usage and adoption of e-business solutions. Post broadband deployment, Evaluation puts added focus on the adoption of broadband-enabled applications & services, their impact on firms & organizations (cost savings, new revenues) and on the economy. Download a factsheet

e-Solutions benchmarking (eSB)

Challenge: You need to identify the opportunities for increasing e-solutions utilization to drive both economic and social impact.

How we help: SNG can help determine the current state of broadband and e-solutions usage within a defined geography and/or sector. Information on e-solutions usage is collected directly from businesses, institutions and organizations through proven online tools. Through analysis of the data collected we provide intelligence of the level of e-solutions utilization, the benefits and outcomes for organizations based on their usage, the drivers and barriers for e-solutions, and insights into best practices. Comparative results are also summarized using SNG's exclusive Digital Economy Index.

e-Strategy for Communities & Regions

Challenge: Now that you invested in broadband, how do you "maximize" its return? How do you leverage your broadband implementation to maximize the desired economic benefits for your community?

How We Help: SNG helps determine key industry sectors that drive your local economy and the opportunities broadband provides. Our unique analysis will define services for your community that will accelerate broadband uptake and further enhance economic development. We provide you with an action plan for increasing productivity, competitiveness and prosperity.

Please note: this service provides a quantification of the economic impact, along with an action plan for a broadband initiative that can be used for preparing business plans and applications for funding. This is not a service we can offer independently without having conducted e-Solutions Benchmark.