Market Planning
/ Economic Profiles
With proven analysis and evaluation methods,
SNG profiles markets and local economies to identify gaps and marketable
opportunities that produce economic benefits and new revenues.
Project Name |
Digital economy benchmarking of Australia |
Client |
Department of Broadband, Communications and the Digital Economy, Government of Australia. |
Project |
Identify the evidence base on sectoral performance of the digital economy in Australia and other OECD and/or Asian economies, and design a short survey for measuring digital economy take-up and use. (August 2008 - ongoing) |
Results |
Established the available evidence base for digital economy benchmarking, identified key gaps, undertook preliminary benchmarking based upon the existing evidence, and designed a survey for deployment in Australia. |
|
Project Name |
Kawartha Lakes
Tourism Study |
Client |
Management
Board Secretariat, Government of Ontario, Canada. |
Project |
Documented
current state of IT awareness and usage by tourism operators in
the Kawartha Lakes region. Conducted supply chain analysis of tourism
sector in Kawartha Lakes to identify gaps in IT usage and opportunities
for cost savings and new revenues using IT and broadband. (January
- April 2005) |
Results |
Characterized
gaps in IT usage by the tourism industry in Kawartha Lakes and
provided recommendations, with actionable items, on how those gaps
could be bridged. Developed a benchmark and tracking methodology
for future impact measurement of the benefits from IT and broadband. |
|
Project Name |
Manitoba North
Portal Project |
Client |
North
Central Community Futures Development Corporation, Manitoba, Canada. |
Project |
Developed business
operations plan with measurable outcomes for a regional portal
project. (September 2004 – December 2005) |
Results |
Adapted SNG methodologies
to de-risk investment decisions and fast-track uptake rates for
client's portal initiative. Built-in sustainability revenues and
scalability to promote economic growth and access to government
services in region's 57 communities. |
|
Project Name |
Promoting
the Use of IT and Broadband in Elgin County |
Client |
Management
Board Secretariat, Toronto, Canada; Elgin Community Futures Development
Corporation, Ontario, Canada. (February - September 2004) |
Project |
Conducted economic
gap analysis of region and prepared economic development plan for
investing in broadband and ICT in Elgin County, Ontario. |
Results |
Identified economic
drivers and types of businesses in Elgin County that would benefit
from IT and broadband. Developed plan to help local community and
business leaders accelerate the local uptake of IT and broadband
and shorten the path for local economic growth. Identified underserved
local business sectors that are necessary for a diversified and
more robust local economy.
Report: Promoting the Use of IT and Broadband in Elgin County - Executive
Summary
|
|
Project Name |
ROI from Web
Investments |
Client |
Tier
1 global IT firm, Toronto, Canada. |
Project |
Engaged by senior
management of a Tier 1 global IT firm to adapt their consulting
offering for assessing return on Web investments. |
Results |
Developed methodology
for client's senior managers to assess costs and benefits of Web
investment in e-government and 'smart community' initiatives. |
|
Project Name |
E-Government
Go-to-Market Strategy |
Client |
Tier
1 global IT firm, Toronto, Canada. |
Project |
Engaged by senior
management of a Tier 1 global IT firm to develop 'go to market'
strategy for their consulting offerings to e-government and 'smart
community' clients. |
Results |
Developed market
opportunities and assisted in business strategy implementation
to expand sales of products and services. |
|
Project Name |
Mobilizing
Small Business: Electronic Commerce and Regional Economic Development |
Client |
Management
consulting firm, Ottawa, Canada. |
Project |
Researched and
reported the impacts of various e-commerce business models tested
with local businesses in a county in eastern rural Ontario. |
Results |
Developed critical
success factors and lessons learned for rural businesses to leverage
e-commerce tools to increase sales and enhance services. |
|